Monday, February 22, 2016

the ideal way to present merchandise in the best possible lighting settings

The LEC Supermarket area helps planners get a better understanding on the impact of light on different types of food.It has been proven that lighting plays a significant role in the display of products and impacts how a product looks. An example is the use of white light—while it can make fish look fresh, it has a reverse impact on meats, which look better under yellow light.

In this area, visitors experience the ideal way to present merchandise in the best possible lighting settings. Lighting has been found to play significant role in creating a shop’s brand identity while making products look impressive and boost sales. The display demonstrates the various scenarios of lighting that would typically vary while selling ornaments and watches compared to selling clothes and gadgets.

The Zero Energy House, owned by Auckland couple Jo Woods and Shay Brazier, is being built in Point Chevalier using careful design and solar power. Zero Energy means that, over the course of a year, the house will generate as much energy as Shay and Jo will use. At times they will generate more energy than they need, and will use a grid connection to sell this surplus energy back to their electricity company.

Jo and Shay chose Philips’ lighting products for the house because the extensive range of Philips Light Emitting Diodes (LEDs) met all of their lighting design requirements. The lighting for the house has been designed so that each area is lit according to its specific needs, which means that the right amount of light is delivered to make each area work as it should. The targeted lighting design strategy also meant that the number of energy efficient lights and the power of these lights was carefully considered, reducing both the cost of installing the lights in the house and also reducing the ongoing cost to operate them.

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